Primedia Online partners with Umuntu Media in pan-African content syndication deal

Primedia Online is providing a comprehensive content solution to Umuntu Media’s African portals across the technology, lifestyle and entertainment news areas. Umuntu Media, based in Cape Town, has recently added two new portals to its stable: and were launched in November.
The launch of the local lifestyle portals in Zimbabwe and Botswana will deliver relevant local content focusing on entertainment, property, jobs, news and so much more to users across each country. At the same time, Umuntu is relaunching and, which have both seen significant growth since their initial launch in January.Primedia Online business development manager, Susan Hansford, said, “Umuntu Media approached us to supply content for their existing and newly opening portals. Primedia Online is always looking for new opportunities to take the content to wider audiences. In total over 230 articles will be made available, providing visitors with the latest celebrity gossip, music and movie news, food recipes, relationship advice, wellness, gadget news and fashion galleries. New content will refresh on daily and weekly basis depending on the sections.”

Johan Nel, Umuntu Media CEO and founder, said, “We are a passionate start-up that drives local content and technology across Africa. Now is an exciting time for our continent and also for Umuntu, which we can see in the uptake of our local content portals. We are looking forward to the next phase in which we will be aggressively rolling out seven more portals by April 2012.”

Susan Hansford added, “This is hopefully just the first step and we are also exploring further opportunities together, with a view to forging a long term relationship with such a forward thinking team headed up by Johan Nel.”

Syndication enquiries can be made through the Primedia Online business development manager, Susan Hansford.

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